Woodblock created a lovable troupe of furry characters to represent telecom client Drei Austria.

With a collection of spots reflecting the multi-campaigns’ seasonal touch, the Woodblock team designed all characters and environments for the campaign, including “Gigabyte,” Drei Austria’s furry new mascot.

Woodblock directed, designed and produced a full package for each campaign, including all materials for print, online and TV. The Gigabear campaign was so successful, plush toys and other branded merchandise were created from Woodblock’s designs.