fake out of home.
fooh
Both delightfully sounding characterizations of recent social Media trends involving a fresh new take on a bread-and-butter aspect of our craft.
Social Media platforms provided an ever content-thirsty distribution channel with massive reach. Combined with a widely accepted shooting style of 9:16 vert, this paved the way for a renaissance of creative VFX.
Communities and content creators change our viewing perceptions through the ability to create films themselves and the involvement of VFX into cell phone recordings was just an anticipated next step in an ever changing progression of what we do best. A new form of guerilla style advertisement, so to say.
Call it Fake Out of Home, Faux out of Home, CGI Stunt, VFX Stunt, CGI Deep Fake, fake CGI - there are plenty of reason why fusing animated elements into “found footage” style live action has viral potential.
First of all, a salute to the out-of-the-box thinking of creatives and their drive to come up with new and surprising ways to play with the real world. It’s simply fun to match-up products and brands with all sorts of landmarks and trending hot spots of our on- and offline travelling world community.
Secondly, when done right, we create engagement with audiences. We trigger reactions, bafflement and community discussions. Questions whether this is real or not, physical or digital.
We trigger and activate a part of the online community that loves to share, discuss and communicate. And millions of comments are proof that engagement and reach numbers are in a six digit realm.
We love a good idea!
At Woodblock, we believe that the right idea with it’s custom-tailored execution is key to successful online engagement, an integral part of modern brand communication.
Discover FOOH - The Online Frontier
Not into on-site displays? Meet FOOH (Faux Out of Home)! 3D DOOH doesn't have to stop with on-site experiences. Shared on social media, it reaches its full potential and audience. More captivating content means more online traction.
FOOH delivers tailored 3D content for social media, cutting media costs, and unlocking creative potential for explosive online engagement.
Take advantage of Woodblock's 3D DOOH and FOOH experience.
Contact us if you want to leave a mark.
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get in touch
You can find Woodblock in Berlin AND Ludwigsburg. We are also at home in Los Angeles.
New Business Inquiries
General Inquiries
Employment Inquiries
Phone
SELECT CLIENTS
get in touch
You can find Woodblock in Berlin AND Ludwigsburg. We are also at home in Los Angeles.
New Business Inquiries
General Inquiries
Employment Inquiries
Phone